Team having discussion about strategiesModern businesses today are keen on both traditional and digital strategies to help them grow. Not only do they try to get customers through commercials or print ads, they also put a lot of effort into acquiring customers online.

Most business training courses in Utah will tell you that growing a business takes a lot of hard work, and it’s true. And one aspect of a business that will require that is customer acquisition. Here are 4 ways to attract the right kind of people online, and how to turn them into loyal customers.

1. Create Valuable Content Regularly

Whether it’s inspiring, useful, entertaining or all of the above, regularly sharing content that gives its readers value is a good way to build a following. You can write blog posts that your ideal customers will find useful. You can create video content or start a podcast that will answer questions for your target audience. The key is to do it regularly.

2. Personalize

When you’re writing copy for an online audience, it’s safest to turn on your friend filter rather than going all business-like on them. This makes your copy sound more personal and directed to the people you really want to get.

3. Don’t Forget to Build Your List

Man at work with his laptopSo, a lot of people liked your blog and have shared it with others. Don’t stop there. Find a creative way for these people to submit their email address to your web form confirming that they want to receive messages from you. Once they’re on your list, you’ll have a bigger chance to give them the value they need and deserve.

4. Make It Easy to Share Your Business

One of the wonders of digital marketing is social media. And by having your social media icons ready on your web pages, it makes it easier for your visitors to share your content, giving you a wider audience organically.

The goal of acquiring customers online shouldn’t be about what you can get from them. It’s more about the value that you can give them. Give them access to your valuable content on a regular basis, and you’ll be surprised how easy it would be to gain their loyalty after that.